Lead the responsible development of the mining sector as the second pillar of the Omani economy by maximizing the value of the mineral resources for our stakeholders and adopting best in class practices. We will build a sustainable mining business that delivers top quartile shareholder returns while leading in safety, environmental stewardship and social responsibility.

The Desert Enterprises Company Mission Statement is built on a foundation of the three guiding pillars : Operate Responsibly, Develop and Grow, and Position the Company. The purpose of the Mission Statement is to ensure the alignment of the Desert Enterprises team by guiding the decision making process in all areas of the business.  We believe focus on these fundamental principles will allow the Company to build on past success by positioning itself to overcome challenges and seize future opportunities.



  • 1. Everyone goes home safe – every day
  • 2. Environmental stewardship
  • 3. Best management practices
  • 4. Operational risk assessments
  • 5. Promote culture of commitment
  • 6. Create shareholder value
  • 7. Fully utilize resources
  • 8. Expand and diversify
  • 9. Opportunity awareness
  • 10. Reduce risk profile
  • 11. Respect for employees
  • 12. Market products/services
  • 13. Community relationships
  • 14. Shareholder communication
  • 15. Regulatory compliance



  1. Create shareholder value
  2. Fully utilize resources
  3. Expand and diversify
  4. Opportunity awareness
  5. Reduce risk profile


  1. Leading the Market
  2. New Markets through new uses of extractable minerals in Oman
  3. Partnership with hosting Communities
  4. Employment  of new technologies 

Desert Enterprises is committed to openness, transparency, and honesty in its dealings with shareholders, employees and partners. This is done through keeping them aware of its objectives, goals, and businesses.